Seth Godin explaining why the number is not important but the opportunity cost

I think that the point made here by Seth is very relevant to looking at business cases for you organisations projects.

If you have a project than costs £100k and pays back in 3 years then great.....but what else could you have done with the £100k, could you have spent a small part of it doing something that motivates the whole organisation improve productivity 1% give £1m extra profit, who knows.

They say that the numbers never lie, but they do not  tell the whole truth about a decision.

Making big decisions about money


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