n<\/p>\n
8b7ceeab231087ca6a7ba6b9b61a1ce7.m4a<\/p>\n
00:00:00,000 I think the story telling strategies that I’ve been involved in are the ones
\nthat I think personally that I exert that work, well, are the ones that are
\ncertainly planned out and given the proper amount of resources within the scope of the budget to really think it out.<\/p>\n
00:00:16,800 And I think being before that there’s some free work to go along with
\nthat. So if we’re talking about project managers, I’d recommend that if
\nyou’re not, if this space you want to enter into, then plan it into your stream of consciousness right now. And so what I<\/p>\n
00:00:30,960 mean by that is that as you start working with, as you continue to do
\nyour work on a day-to-day basis, just be mindful of, hey, that actually
\nmight be, that’s kind of a neat story. And that simple step of just being aware of it, I love getting the feedback from those I work with<\/p>\n
00:00:51,840 you saying, you know, just starting to think about it, I realize I’ve got,
\nI’ve got lots of good stories. Hi and welcome to the Sunday Lunchtime
\nProject Manager podcast for Sunday, the 5th of November 2022. This is Joachich Neuchgrise. And today, I’ve got a second part of my<\/p>\n
00:01:19,680 interview with Rob Wasney, the story. So if you’re listening to this, that means you’ve had a week’s gap from episode one, part one, which means that you’ve had a week where you’ve been wondering what
\nEarth was going to be said next and next, pieces, wondering what other nuggets of information<\/p>\n
00:01:49,440 were coming from my guest. And you’ve had a week where you haven’t
\nbeen able to apply those nuggets because you didn’t know the existed
\nor what they were, which is a little bit frustrating already, because imagine how much more efficient, productive or amazing you could have been.<\/p>\n
00:02:05,680 But you know there’s a way around it, you know that you can pop along the Patreon, www.patreon\/.com\/sundaylunchPM or to Spotify, have a
\nlook at the feed and there’s a little lock. Look, I’m a lock, you know, that’s you to pay. It’s price for a coffee. That’s it, a month,<\/p>\n
00:02:28,480 and you’ll get everything a week early. And you won’t have bits like this
\nin it with me, which we’re in all about, becoming a Patreon and things
\nlike that. So, I never think. And anyway, I’ll shut up now because you probably think it just get on with it, right? So yeah, here’s
\n00:02:45,920 the second part of the show. So, I have a number of responses, affiliate
\nlinks, in the way that they’d set up, that’s how kindly and likely to share their services really. The first one<\/p>\n
00:03:16,080 is my clean, and Mike runs PM on my PM courses. And it is a great
\nresult for getting those fundamentals of project management trained, reasonably priced, and Mike presents it in an accessible and clear manner. You can check out some of his videos on his YouTube<\/p>\n
00:03:46,480 channel and kind of give you a view of where they are. But the code for
\nthat, if you go to nudgeocruser.com\/onlinePM courses, all one with a lot
\nof case, that’ll be directed to it. There’s very different levels that you can buy, you can buy individual courses, you can buy<\/p>\n
00:04:04,720 pathways, I feel like. And I get a kickback off those, like, kindly shares
\nme that. So, if you do jump on and use it, I hope you find it really useful.
\nI think it has, I’ll leave that down to you, and that’s well, so, is the Thode in the Tiga Risc on that. So, jump on that, and that again,<\/p>\n
00:04:25,280 it’s nudgeocrus.com\/onlinePM courses, and enjoy. Every chapter, I start
\nwith a case study, an anchoring story, and the feedback that I receive,
\nquite considerably from those who have read the book is that we really enjoy the opening case study.<\/p>\n
00:04:49,200 And then, by design through each chapter, I refer back to the case
\nstudy through the theory and the content to drive home, but it’s all
\nstarting with the power of the story. And that’d be no different than if you
\nwere as a project manager, and you’re working with a client, or you’re wanting to<\/p>\n
00:05:05,120 reach additional clients. So, let’s say there’s particular aspects within project management that you’re wanting to serve. Well, what’s an effective way to communicate that? You share, for example, a case study. Now, we were working with client X. They had this challenge through our<\/p>\n
00:05:23,760 project management service we worked with them, and we overcame
\nthe challenge, and we provided a solution. And now, they are better off
\nas a result of working with us as a project manager. And it’s not really,
\nas you say, about the transaction of the project manager, the client, 00:05:40,720 it’s really about the great work and how it makes you feel as the
\nconsumer in that story going, wow, you know, hey, if I work with Nigel
\njust like you did with that client, I’m feeling pretty good, they’re feeling
\npretty good. I think I’m going to explore this a little bit more distinct from if<\/p>\n
00:05:58,000 you just said, hey, I have service X, Y, and Z. Full stock, right? Which
\none do you think is going to be more powerful? Yeah, and a little bit of
\nthat pops up in my nose at the referral kind of capability, where you’ve
\ngot people referring, when there being a reference site kind of thing, is the IT<\/p>\n
00:06:19,840 industry that I mean, where you’ve got a customer, you’ve worked with,
\nand as it will, you’d be a reference, yes, that’s great, and partly that is
\nwriting the story of what was in there. And then you’ll share on your
\nwebsite and then you’ll have them, you’ve seen a way you’ll have CEOs or IT directors who have<\/p>\n
00:06:38,400 recorded videos talking about their experience with that company. Yeah,
\nthat’s a story, isn’t it? They’re talking about, yeah, when we were in trouble, we were having this problem, and along came Kreiser and he
\nsort of sorted it out and he made our lives all better and we’d love him to pieces,<\/p>\n
00:06:53,200 and this is what we’ve changed our business, et cetera, and that’s what
\nit’s transport, how does transport our business? That gives that whole,
\nas you say, rather than, yeah, we implemented this and did this and we
\ndid that, which is done on them, interesting. Yeah, it’s happened to it, isn’t it?<\/p>\n
00:07:09,680 In addition to that, like, take, for example, this podcast and this
\ninterview on screen, your clients or stakeholder group are watching, you
\nNigel, and they’re thinking, wow, he’s putting himself out there. There’s
\na lot of trepidation, generally speaking, for people to put themselves<\/p>\n
00:07:28,880 out there, even me doing this, like, I have to work at it, it’s putting
\nyourself out there, but the courage to do that resonates with people on
\nthe other end, maybe they may or may not necessarily group along with
\nyour content, and that’s okay, but I think even having that connection with,
\n00:07:46,560 hey, Nigel’s at least given it a go. He’s, I’m gonna give him some time
\nand some bandwidth to listen to this. I think there’s tremendous value in
\nthat, and even in this platform, we’re telling a story, you’re telling a story
\nof the ongoing journey at Project Managers, and I’m just a part of that<\/p>\n
00:08:03,680 journey you’ve brought in to continue this ongoing dialogue about
\nProject Managers. So good on you. Yeah, I appreciate that. I can see
\nthat again, it’s again. A lot of the time, I’m in my home, I’ve got a number of books there from people who’ve done that,<\/p>\n
00:08:23,680 well, keep grabbing this one, but it’s not because any of the others are
\nany, it’s not that good, do I keep grabbing this every swath? You can
\nsee that. The change in Inja Handbook, which is an interactive event
\nagain, so it’s an interactive story, rather than being a normal, and I know<\/p>\n
00:08:44,400 Tammy’s been, I saw today she’s been now nominated for a business
\nbook award, and the approach is like the classic adventure games used
\nto get when I was younger, and you go through and skip through to the
\nnext page, and it is a story, it’s a real parable, and actually for those who don’t know,<\/p>\n
00:09:04,160 that the Sunday Lunch Project Manager, the concept of that was a
\nstory. It was a story that I haven’t written yet, I’ve got it outlined, and it’s a project manager who makes a Sunday Lunch, and that’s probably a
\ngood way to describe it, but it’s meant to be funny, it’s meant to be entertaining,<\/p>\n
00:09:22,560 but it’s a story, and it’s meant to learn and to attain a parable and
\nparody kind of thing, and again, I think that was, and the idea of that
\nwas to be able to tell, to provide education, but also in a way that it can kind of sink in. In my last book, a lot of the time I realized<\/p>\n
00:09:43,600 that I use my experience or experience of colleagues in applying the
\nskills, the productivity hacks that I put in there, and it’s always, when I
\ndid this, this is what happened, this is how I used it, this is what went
\nwrong, this is what, and just thinking about this conversation, that’s<\/p>\n
00:10:04,960 the more, again, things are just pinging out here, I’ve got several books
\nup there, I don’t know if you’ve had a guy called Ogmandino, who’s an
\nauthor who wrote a lot of self-travelin of books, but they’re all very,
\nthey’re all stories, and they’re all based on stories, all things like,
\n00:10:26,720 who moved my cheese, which is, that’s a story, isn’t it? It’s a story to a book that teaches you how to do it, so I can kind of see where the
\npower of the story in business, in self-development, in teaching, really, is what we’re saying, isn’t it? And passing a message.<\/p>\n
00:10:49,040 Well, I think in that perspective is that story unlocks creativity within the
\nmind, so as you’re sharing the story about packing the Sunday lunch, I’m creating this visual of me packing lunch, or I’m creating a
\ncircumstance of thinking, “You might story how you enter something,” and it creates<\/p>\n
00:11:07,840 that connection, and there’s just something so powerful that does that. And I imagine in the work that you do as project managers, there’s,
\nwhat’s interesting, you know, in the research leading up to this, just looking at the scope of the work that you do and other project managers, what’s,<\/p>\n
00:11:23,600 which is such an alignment with project management and storytelling is
\ndoing them on. There is a beginning, a middle, and an end. That’s the
\nnature of your work, and that is an essence kind of the essence of a story. So you could almost treat every project management as you’re saying, as that<\/p>\n
00:11:42,240 natural story, and then frame that as a case study when you work with
\nothers to say, you know, this was this was the journey of this project within this project management scope, and talk about how there’s a
\nproblem solution, and how we made things better, and all the good stuff that<\/p>\n
00:11:58,240 came as a result of that, and then creating that connection through
\nthose who want to learn more about you. That story facilitates that on
\nmeaningful ways. Yeah, it’s a really good interesting thing, because when you look at the, I’m sure you’ve heard of the PM Bach and the other bodies of knowledge,<\/p>\n
00:12:18,320 and the different prints, too, and all these different ways of delivering a
\nproject and say the start of the execution of planning and lessons, and
\nthen you close them. If you, as you say, if you took every single part of
\nthat, and just went, okay, so what’s the first day of the story? You’ve got
\n00:12:36,960 all of it, as you say, that is a story of a project all the way through it, and
\nyou have some of its concurrence of it, off there, and I’ve looked into a few things that we ran about novel writings, and real novel writing stories, and about the fact that there’s a structure to a story,<\/p>\n
00:12:55,360 about the fact that you have, if you’re doing a drama, you might have a
\nthree-pup, through the Shakespeare’s three-act, by kind of thing where
\nthey put jeopardy in it, and I suppose there’s this, is there something in telling stories with business, and parallels to that? Is there a<\/p>\n
00:13:17,200 structure on how, if you’re going to use a story to communicate, convey something to someone, or persuade them, or whatever? Is there a
\nstructure that you advise or you teach, or what would happen? Yeah, it’s
\nan interesting question, and the short answer is yes, absolutely. I go through a<\/p>\n
00:13:38,640 number that, in a chapter in my book, there’s probably, you know,
\nthere’s a number of them all, I just facilitated a leadership workshop last
\nweek, where I was working with leaders who wanted to tell their stories through through public speaking, and we, and they asked the same question,<\/p>\n
00:13:56,080 but we know we want to say, but how do we structure it? So I pulled up
\na couple of stories, coming structures, starting with one that’s probably
\nas old as time itself, it seems as no hero’s journey. You know, take your audience on that journey through, through someone who is either<\/p>\n
00:14:12,160 a customer, for example, your customer is that hero, and they start, they go on this journey, and they, and they go on this remarkable
\njourney in which they overcome adversity, and you know, your product,
\nyour service helps them get through that, you know, there’s a tone, and where they come to a better<\/p>\n
00:14:26,720 place, and then know they come full circle, and, you know, I’m, I’m, I’m
\nlosing the paraphrics, me, but heroes journey is just one story in which
\nyou can, you know, you go through this cycle. There are others where,
\nyou know, even if you look at your common, your, your basic streaming channels,
\n00:14:42,080 and some of the stories, the shows that you watch on a day to day
\nbasis, if you look at them carefully, they are following this common structure, common structures, and there’s a number of them you can
\nurge you, some of them start with, with a bang with the end of the mile, I think about these<\/p>\n
00:14:56,560 stories where, you know, there’s this dramatic conclusion, and then
\nthey spend the rest of the show showing how they got there, right? Or
\nthey end with a cliffhanger or whatever the case may be, those are all
\ndeliberate storytelling structures that drive you, try to watch more, or learn more,<\/p>\n
00:15:12,000 about the content. So it’s the same premise, or the same premises that
\napplies in developing your storytelling structure. There are structures
\nthat go along with it. And so what you do is you look at these structures
\nand you think, where does my customer, for example, go along in this journey?<\/p>\n
00:15:27,600 And how does my service as a project manager take them along and get them through these various parts of the journey? So let’s say
\nlooking at the heroes journey model, for example, they’re starting off
\nfrom the journey of, well, this is my problem, and working with Nigel as a project manager,<\/p>\n
00:15:45,040 I’m going to go through various points along the heroes journey. So he
\nsolves my problem, my better for it, and so it goes. So you take all your
\nbody of knowledge, and then you apply it to this structure through the hero, which again, as an bite example, could be a client of yours,<\/p>\n
00:16:01,360 or it could be someone hypothetical. You choose, but you choose that
\njourney in which your hero goes on. I use the heroes journey a lot in my
\nstorytelling structures, and in very early, I always use my clients with
\ntheir permission, of course, and I talk about, you know, their journey.<\/p>\n
00:16:17,040 I’m looking at it, yeah, to get kind of my taste. It’s a bad cut, I suppose,
\nin a lot of time, you’ll do these storytelling kind of things off the cuff and
\nnot maybe sit back and think, actually, how am I going to influence this person? How am I going to, how do I best?
\n00:16:33,840 And I keep saying influence, I keep thinking, should be for sure, but I do
\nthink that every conversation is therefore, there’s some kind of, you’re imparting knowledge, but you want them to know something therefore, you’re influencing them to use that knowledge. And, and I, you make me recall a training course<\/p>\n
00:16:51,920 I went on with an actress, it’s five years ago, and I’ve got some of your
\nfantastic training course. And it was all about both executive presence and about being able to plan what you were saying, how you were
\nsaying it, and the topic I use, I was getting involved in, I was getting<\/p>\n
00:17:11,760 doing some stuff with Amazon Alexa, so I was doing Alexa skills and
\ncreating those, it was a little bit of a hobby of mine, and I had this vision
\nof how it worked with small businesses and how a certain feature of it
\ncould be used, and you know, through a lot of different things, and, and I come<\/p>\n
00:17:31,520 with it, how it came to it, I’m thinking, might be part of the teaching team was kind of putting together a structure where you say, imagine the
\nsituation, and yet in this instance, it was imagine being in your kitchen
\nin the morning and your favourite bar, you ask Alexa, what’s going on today,<\/p>\n
00:17:50,720 your favourite bar is this weekend, we’ve got 20% off, if you want to pop it, don’t want to be 20% off, you meal, come and see us, and it’s a
\nbusiness owner wanting, having that level of intimacy with that family,
\nand that was the way that I was using it in the kitchen, and the thing about,<\/p>\n
00:18:11,600 because I was doing a presentation, I was talking about how it could be
\nused for small businesses, and that kind of thing, isn’t it, is that, imagine
\nit, and imagine that story telling the mode, aren’t you, and then I tell that story of that happening to them, and their business<\/p>\n
00:18:28,000 really knocks them on me and being there, and I just think that you, I’ve
\nbeen in situations again, I’ve got off the cuff, I think, about it, when I’ve gone with the doomsayer scenario, or something, I quite often use extreme as the example, it could be 100 million, it could be a
\n00:18:51,200 fibre, that’s going to be somewhere in there, but those sort of things
\nagain, those are part of those different types of story structure, aren’t
\nthey, where you’re telling that a doomsdory, but then there’s something
\nthat happens, great, later on, because you can give someone, yeah it might, it’s not as bad as<\/p>\n
00:19:09,360 I’ve just said, I don’t know, don’t explain that very well, yeah it’s
\nchoosing how you want to use it, like you use the example of, imagine,
\nright, I’m meaning like okay, now I’m imagining, I’m drawn into what
\nNigel is saying, and then once you form that story telling structure, that’s the,<\/p>\n
00:19:29,440 you know, that’s the part of it, it’s determining what type of story you
\nwant to tell, how you’re going to frame it, and then the next part of it is,
\nhow you’re going to let the world know about this story, and choosing which channels of communication you want to do, is that do you want<\/p>\n
00:19:43,680 to employ what I like to call as your own media network, so in this case,
\nwe’re on Nigel’s podcast, platform, and to amplify the story, but maybe
\nyou take a step further, you put an additional social media, maybe you want to amplify it working with the mainstream media, it’s then understanding,<\/p>\n
00:20:03,600 once you’ve got that story in the right place, where you want to take it
\nfrom here, and I think it’s also important, especially that’s saying in the
\nrole, in the role of a project manager is, why, what do I ultimately want
\nto achieve by telling my story? When I work with organizations for the first<\/p>\n
00:20:21,360 time in telling their story, and telling the stories brought in the sense,
\nonce you determine your objectives, and the strategies in which ways
\nyou want, and the ways I refer by platforms and tactics to tell that story
\nis what do you ultimately want to achieve with this when you’re doing it? And so,<\/p>\n
00:20:40,560 when I work with organizations and their teams, I also say, be prepared that this works, or when this works, what does that mean on the
\noperational side of this? So if we get to the point, let’s say we create
\nmore inbound calls, be ready for those calls. So if you’re, let’s say in the case of a project
\n00:21:00,560 manager, you go through all this effort to create this storytelling content,
\nyou push it out there, and then, you know, on the week that you do it,
\nyou are hosting a four day intensive retreat, and you can’t answer the
\ncalls or answer emails, you’re kind of missing the alignment of that storytelling.<\/p>\n
00:21:18,880 So while I am to some degree, romanticizing the aspect of storytelling,
\nit is business storytelling for reason because it is serving an objective to
\ngrow your business, influence stakeholders to take a specific action.
\nBut from an operational point of view, it’s also understanding that it does<\/p>\n
00:21:38,160 can, it does create opportunities to draw people into your business, and
\nbe ready for those opportunities as well. Yeah, it’s a, a former couple from Guest of Mine, Andy and Joel, a lot of local marketing
\norganisations, what I think they talked about that a lot as well, but it was the customers that I go back, we want<\/p>\n
00:21:58,880 loads more, loads more, so what you do to scale up the team to do it,
\nwhat you do to scale up, be ready for that, if we help you, it is going to
\nwork. That’s their level of COVID. It will work. You will have to sell more
\nstuff, you will have to deal with more inquiries, and some people are kind of, I think it’s<\/p>\n
00:22:19,200 something not believing necessarily that some of these things will make
\nthings quicker and bigger, especially in that sales side of it, because if
\nyou do it right, maybe do it right. It’s a fascinating area and I think the, how to apply, it’s about thinking about it, it seems to me,<\/p>\n
00:22:41,840 it’s the thing is that we don’t always consciously think about how we tell
\na story, the other, in part the facts of the story, we don’t think about what
\nwe want to do about that story, we just tell a story, and then actually that’s not probably supporting it in the way that you could do.<\/p>\n
00:22:56,000 If there was, just thinking now of individual project managers in their
\ndelivering a project, or maybe in independent business owners as well,
\nfor those, I think, listen, if there was one thing that they could do to leverage story time, what’s the one thing you would<\/p>\n
00:23:21,040 advise them to do a site and a viney book to actually leverage story
\ntime based on that? It’s a great question, Nigel, one that I get asked all
\nthe time, and as you noted, it’s, I think the story telling strategies that I’ve been involved in, the ones that I think
\n00:23:42,640 personally that I exert that work, well, are the ones that are certainly
\nplanned out and given the proper amount of resources within the scope
\nof the budget to really think it out. And I think being before that, there’s some free work to go along with that.<\/p>\n
00:23:58,720 So if we’re talking about project managers, I’d recommend that if you’re
\nnot, if this space you want to enter into, then plan it into your stream of consciousness right now. And so what I mean by that is that as you start working with, as you continue to do your work on a day-to-day basis, just be mindful<\/p>\n
00:24:16,720 of, hey, that actually might be, that’s kind of a neat story. And that
\nsimple step of just being aware of it, I love getting the feedback from
\nthose I work with you say, you know, just starting to think about it, I
\nrealize I’ve got, I’ve got lots of good stories because sometimes I, as business<\/p>\n
00:24:38,160 owners, I think we have that two humble approach. Well, no one’s really
\ngoing to be interested in what I have to say or my service is I’m, you
\nknow, respectfully, I’m just a project manager. What, what stories do I
\nhave to share? But it’s not true. You know, you’re as a, as a project manager,<\/p>\n
00:24:54,640 you’re providing a very important service. You’re, you’re helping people
\neither at some level, in some degree in a project scope get from, you know, you may be, you know, let’s say, far as a Gantshar, you may
\nserve one very pivotal part in that Gantshar to move the project along.<\/p>\n
00:25:14,880 And that is a remarkable story, but it’s the people involved in it. So just
\nbeing mindful of the people that you’re serving and what they’re saying,
\nwhat they’re sharing because it’s so easy to get so caught up on the day to day of just executing and delivering your services of<\/p>\n
00:25:33,680 project manager that you’re not necessarily thinking about, you know, I
\njust listen to the emotion of how grateful my client is or listen to this
\nstory of how much better this aspect of their project is a result of
\nworking with us. Or we got them to this particular outcome that they couldn’t
\n00:25:52,960 have achieved unless they worked with us. And there’s a real sense of
\ngratitude which makes for really great storytelling. So I think that’s the
\nnumber one tip I would say just to start if you’re getting into the game.
\nSo to speak is a project manager in the storytelling aspect is just be open<\/p>\n
00:26:08,800 and allow yourself to say, hey, there’s some great stories in my
\nprofessional ecosystem that I can harvest and I can share with others.
\nThat’s pretty impressive. I think that, that really powerful because it also may even think of an effort to steer it at their individual level<\/p>\n
00:26:30,560 and even know his project manager just as an individual country here in
\nan organisation. If you look at one of the biggest times when you’re
\ntrying to tell your story is when you’re doing your performance review at the end of the year and you’re doing your manager and all the<\/p>\n
00:26:44,960 things you’ve done through the year and how well they’ve been
\nreceived or well you’ve done them. Again, that’s telling the story of
\nthose and gathering and the big problem is as you come to the end of
\nyour performance year and you’ll try to remember what you did 11 and a half months ago<\/p>\n
00:26:59,200 and you know there was something really important and really big that
\nyou did there but you helped them life with you remember seeing that
\ndrawing through emails and on the verge of the concept of continuing professions through your management document where when you have a significant<\/p>\n
00:27:17,920 delivery or when you do a significant piece of work it’s some significant
\npart of the kind of whether it’s a physical folder, a digital folder or just an
\nExcel spreadsheet or whatever it is. Gather those little things in there
\nand have for me might not use the other half of them you can use that<\/p>\n
00:27:35,520 for and what that also does is as you say there with that with those stories that better client feedback that way that you had a gnarly problem that you wouldn’t have ceased to solve keeping them in that
\nthat little list of things that have happened and I was saying with me I was
\n00:27:56,160 good at these different rabbit holes because there’s another one called a bit of listening to them project management tool podcast, amazing podcast, they talk about playbooks and about building your own
\nplaybook of different managerial situations about what you do and that’s exactly the same again<\/p>\n
00:28:13,360 you write down your story about how I and it’s telling yourself the story
\nhere so I’ll let’s know how you dealt with this situation, how I do it’s a
\nfinance we hear it this is what I do with finance so if you’re going to
\ncoach somewhere else you can tell them the story of how you use this tool or<\/p>\n
00:28:26,640 technique to do things better. Yeah and with the benefit of time and
\nresearch and looking into this space you know there’s lots of different
\nways we could talk about this as far as tactics goes through storytelling about all return to one that you mentioned somewhere in the podcast and I<\/p>\n
00:28:43,040 made a mental note to come back to so it seems like the right point is in
\nthe scope of project management you’re dealing with a lot of facts and figures and stats and data and you may think well you know that’s
\nboring and I don’t want to just throw out numbers and stats but data is a great way of<\/p>\n
00:28:59,280 reinforcing storytelling so let’s say for example if you’re talking about you know project manager who helped help to customer deliver on a
\nremarkable project pull some of those stats and data to reinforce the
\nemotional aspects so you’re getting both sides of the brain for lack of better terms<\/p>\n
00:29:17,920 reinforcing the power of that story. Yeah I suppose that’s the reason
\nwhen you say it was a big piece of work that’s a relative term it was a big piece of work and you put some statistics again see it then
\nbecomes a fact a factual term doesn’t it? It’s just thinking we’re coming up on somewhere near<\/p>\n
00:29:37,680 an hour now on our chat pretty soon and it’s been a fact I think we
\ncould talk for a lot longer we could tell a lot of stories. I think it’s really
\nfascinating obviously we mentioned your book briefly earlier on and it’s
\nthere for those on the video it’s just over your right shoulder I can see
\n00:29:57,280 to the little there I think is your right unless it’s flipped over which every
\nway you can never tell with video these days and so do you want to just
\ntell us a little bit about that woman and just give us a little kind of a story about what the book’s about and how it could help someone.<\/p>\n
00:30:14,880 So it’s thanks for the opportunity Nigel it’s called storytelling for
\nbusiness the art and science of creating connection in the digital agent
\nthat’s available where books books are sold online and and in store and
\nyou can find it there and I wrote it because I wanted to be of service to the<\/p>\n
00:30:33,200 concept of business storytelling I wanted to demystify this big concept
\nof what storytelling is and through what I would I like to call a natural story arc of 11 chapters I take the reader on where you can go with storytelling within your organization again anchored with stories<\/p>\n
00:30:52,960 as case studies and that’s what I really wanted to provide with this was
\na resource to say okay you know on this chapter I talk about internal storytelling and I create a case study that walks you through as an example some strategies and tactics and then align it closely to a chapter working with the<\/p>\n
00:31:09,920 media or developing what I call your own media network which is what
\nmuch like we’re doing here Nigel you’re utilizing your social media your website your content to create your own channels of communication and then I wrap it up with even the the last chapter talks about in essence putting<\/p>\n
00:31:28,960 yourself out there and what it means to be a storyteller and not just as a
\na literal storyteller but as you know serving your organization and taking
\nthe chances of putting yourself out there that you know there is risk in
\ntelling storytelling but by and large it really is worth it because it<\/p>\n
00:31:45,280 truly is powerful on a number of levels that connects with people and
\ntells people how you’re going to make their lives better solve problems
\ninfluence them to do things in ways because and all through the power of storytelling so that is it in a nutshell.<\/p>\n
00:32:01,280 Is that the final call reason that if you want to get in touch with you or
\nfind you where’s the best way to film to get in touch with? Well if you do
\na Google search or an online engine search you’ll find me through Rob Wasney W O Z NY you’ll find me through there but my website is 00:32:20,400 Rob Wasney R O B W O Z NY dot com and once you’re there speaking
\nof the book when you land on the website you’ll have an opportunity to
\nget access to the first chapter complimentary and then from there you
\ncan look more into the book at that point and then there I’ve got some other social media<\/p>\n
00:32:39,440 or some other content aspects there you can look through some downloads and the opportunity to join the backend of my my membership site and lots of great content packed in those. Rob Wasney dot com is where you can find me with those so thank you for letting me get that plug<\/p>\n
00:32:55,120 in there Nigel. It’s all right as it is to be honest it’s one of those things where you want an hour is such a short time to cover any of these topics that I get when people on here and I know my each my guests around here have got so much more to give and there’s so much more<\/p>\n
00:33:13,920 there who can get so I think it’s important to make sure that making
\nsure that people can carry on the conversation if they want to. With that
\nI think I’m going to say thank you very much for coming on the show it’s a fascinating area it’s a lot of food for thought in my brain there<\/p>\n
00:33:31,040 if you’ve got a little notes down on things that I’ve thought about before
\nand then let Drift away and remind you the things which I’m going to start using again and start thinking again and it’s re-fraining my
\nthoughts on the podcast and how that is a level of storytelling as well so thank<\/p>\n
00:33:48,640 you for drawing that focus for me and yeah well that’s it really thank you very much and have a fantastic rest of your day. Thank you Nigel I
\nreally appreciate the opportunity to be here and thanks again for this
\nopportunity a lot of fun. Yeah brilliant cheers mate. Okay take care.<\/p>\n
00:34:05,040 Another great sponsor of the show he comes in form of airmanial is a
\nwell it’s a tool for documenting process which um and best practices um it’s run out so it’s a company formed by the guy from one of my interviews Alexis Kingbroon um essentially and I kind of summarised why
\n00:34:35,040 my view where you see documentation a lot my experience has been
\npeople will document something a process they’ll put it in a visual dome and that gets loaded onto a shared website or something similar and then a bunch of products so then once that diagram has been shared with senior management<\/p>\n
00:34:49,760 they’re happy they have a process of business but then the detailed
\nprocedures underneath it might be in documents it’s just poorly kept
\nand not linked easily and not updated and what airmanial does it allows
\nyou to put in a it’s a tool for doing this kind of thing you whack it in the service<\/p>\n
00:35:10,800 in they’re getting there put in your process you flow and you build it
\ndown to its lower level detail even to the point of checklists where
\npeople check off them done it so it creates that guided checklists um
\neasy to create easy to maintain and all the one place and no one’s kind of<\/p>\n
00:35:29,120 rooting around to find the sharepoint and then when you change the
\nnew sharepoint services and well that’s not it’s all there so if you pop
\nalong to NigelPrusus.com\/mannual it’s been more detailed there a link
\nthere to click on to um go get I think they’ll for a trial it’s uh it uh<\/p>\n
00:35:48,240 it it’s something I think can easily um reduce the amount of air is rework
\netc in our organization so um [Music] well I know you enjoyed that uh
\nepisode with Rob get out there do a bit of storytelling and enjoy it<\/p>\n
00:36:18,000 and come back next week we’ve got again coming on talk about digital project management speak soon bye so this is my final wrap-up every
\nweek you’re gonna hear this you’re gonna get bored of it but you can
\nalways click next podcast if so um if you have enjoyed it if you listen to this podcast<\/p>\n
00:36:47,280 the end of this uh show and you think that was great I’d love to be able
\nto help nide out um there are loads of ways you can do it um the the first and and obvious way is to um share the podcast send it out to
\npeople um if you if you know for colleagues or friends who’ve benefit from it think they’d
\n00:37:07,360 enjoy it just send them the link grab one of the links send or send them to www.nigelcrazer.com\/podcasts that’s nigh
\nwww.nigelcrazer.com\/podcasts and that’ll push them over to a um a link
\ntree link and it’s got all of the different ways they can consume the the podcast uh if you are feeling generous and have a big<\/p>\n
00:37:33,120 bag of cash you could grab a copy of one of my books obviously um uh
\nthey’re available in all the usual places and print and and and digital again jump on the website uh www.nigelcrazer.com\/shop and that will
\ngive you a list of all the different ways that you can contribute um and grab copies<\/p>\n
00:37:56,160 of the book also got um links to all my guests books on there as well where I get a little bit of a kickback from them um if you are of a sporting mind um I have a number through doing some of my judo and running antics I’ve managed to secure a few um affiliate links and affiliates<\/p>\n
00:38:19,680 there as well so in there somewhere in the sponsors page there’s links
\nto those as well so clicking on to those and grabbing uh if you’re if
\nyou’re with it if you’re looking to get super fit then that would be fabulous as well I get a little kickback from those<\/p>\n
00:38:36,800 I have a patreon account it’s patreon.com\/sundaylunchpm so again you can ping something in there by me a coffee or whatever and finally
\nobviously the most important is coming back coming back listen again um because uh the more of you than come back uh the more<\/p>\n
00:38:57,680 visibility I get because there’s more times that you’re downloaded and
\nall the SEO works and things like that so yeah that’s it so uh if you can
\nhelp me out I would be much appreciated if you can’t don’t worry about it thank you very much t’sne bye<\/p>\n
00:39:22,240 um my latest uh the latest affiliate that I’ve got on the show now is
\nRiverside um I use Riverside to do my interviews Riverside ever um it kind of offers you a whole if you like my pro studio management
\nproducer too and and and goes beyond that as a really good free layer and I um I mean
\n00:39:47,840 usually for a while now I find it really good when I’ve had issues even though I’m not on one of the high paid levels the support has been
\nquick responsive and and then for high quality and people keen to help
\nme uh the organisation is really good the product seems really intuitive um and<\/p>\n
00:40:05,920 quality is really good as well and it’s going to clever way doing it is
\nwhen you’re recording through your browsers so you’re not got loads of desktop resources being used to compare to some other products that
\nI’ve used and what they also do is they do uh um this streamer a lower quality version<\/p>\n
00:40:22,400 of it up onto uh as you’re doing the interview so you’re not burning
\nbandwidth while you’re doing the interview and potentially impacting on
\nthe quality of the conversation uh and then at the end the upload uh the
\nthe higher quality from your browser um I mean it it’s just a really good way to do<\/p>\n
00:40:40,720 it so um if you are thinking of doing a podcast and the rest of the
\nstreamer podcast I would recommend using this tool for a fairly really
\ngood best best of the tools I’ve tried using today and you can get that
\nnodulecreaser.com\/riversight and that will redirect you to my kickback page<\/p>\n
00:40:59,280 on their site and there I will get a look back from there so um take a
\nlook thanks well it’s goodbye from me nodulecreaser and it’s goodbye from him the Sunday lunch pm goodbye [Music]<\/p>\n","protected":false},"excerpt":{"rendered":"
n 8b7ceeab231087ca6a7ba6b9b61a1ce7.m4a 00:00:00,000 I think the story telling strategies that I’ve been involved in are the ones that I think personally that I exert that work, well, are the ones that are certainly planned out and given the proper amount of resources within the scope of the budget to really think it out. 00:00:16,800 And […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[187],"tags":[],"class_list":["post-1003","post","type-post","status-publish","format-standard","hentry","category-transcripts"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":2,"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"predecessor-version":[{"id":1228,"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/posts\/1003\/revisions\/1228"}],"wp:attachment":[{"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nigelcreaser.com\/index.php\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}