Christmas Post

Well it comes to that time of the year where every blogger starts to use analogies from Christmas and the New Year to make their point.  Some use it as an illustration of a point, others as a pun, on principle I am not going to do that, just to be controversial.

That said I cannot really criticise the story telling nature of communication, that is fundamentally the basis for my book. (Yes it does exist, it is coming, I am working on it. Honest!!!).  So why did I choose this way to get my point across? 

1. To keep me interested
My natural tendency is to gravitate to the new and interesting things in life and once I get a general view I can loose interest and motivation.

2. To keep the reader interested
Some subjects, no matter how interested you are in them, when you get down to the gritty details are not very enthralling, this may result in erratic behaviour like preferring to do the washing up or take our the trash.

3. To tie in some emotion
I believe that we all learn things better when we have an emotional connection to something, whether that be happiness, fear, sadness joy or one of the multitude of feelings we humans have. It ties much tighter to our memory and after all learning is basically remembering things.

4. To stand out
To stand out in this world we live in, where there is a constant barrage of communication 24 hours a day, is not easy on a number of fronts, getting peoples attention, keeping their attention and then getting what they have read to stay with them and acted upon without something else pushing in.

SO WHAT!  That's what I can hear now, why should you care why I chose this approach and what is the relevance?  Here's the point when you are working with anyone at work analogies get used, in fact the whole English language is littered with them but we just see them as everyday normal language, look at the last paragraph "a number of fronts" probably originated and relates to battle formations in war campaigns.  I wrote that without thinking about it but it is a very small story being told and comparing it to a battle. 

Sometimes it feels like we are trying get a point across and no one gets it, so try thinking about the stories or analogies than can keep you interested, keep your audience interested, tie in some emotion and be memorable, it might just work.  Though I would not recommend starting with "Once upon a time..............."

I hope you and your loved ones have brilliant holidays wherever you are and whatever you are doing and wish you a very prosperous and story filled new year.

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